Updating d300 firmware

Of course there are criteria for compatibility, but because we think that the E-mount is a good technology, we think that the open format is good for the market and good for customers. All of those are made possible because of data from image sensors. The main imaging sensor is blacked out, 90% of the time by the mirror. We know that some people think we’ve neglected the APS-C market, but it’s just an issue of prioritization. Then the next year we introduced the a9, and the a7R III.But we think that the APS-C market, and APS-C customers are both very important, because the majority of the market is APS-C, and we’re developing many kinds of APS-C products, so please be patient – we will never ignore APS-C.I always find it to be amusing when a writer says that a company “welcomes” competition, particularly in an area they had to themselves.

It’s interesting to note, that Canon, which was criticized for taking too long about entering the mirrorless market, is now the sales leader in that category.

You can be sure that Sony is very mel, you are wrong and confused as is churning out new camera bodies and lenses at a faster rate than canon and nikon combined together, because e-mount is a huge sales success.that's why sigma is releasing nine new lenses in e-mount, and other manufacturers are as well.canon milcs are entry-level junk, with crippled features, and nikon isn't even in the milc market at all....

Tanaka sees as an essential weapon in Sony's arsenal of lenses if the company is going to attract professional sports photographers to the brand.

In really bad conditions, in really heavy rain, will photographers keep on taking pictures [for long periods of time? In those conditions, most photographers will use some kind of rain cover. Photographers should be able to shoot [in poor weather]. But the professional market is very conservative, so we’re taking it step by step.

That's not to say that Sony is focused entirely on breaking into the professional market. Tanaka was at pains to reassure us that Sony will not ignore either APS-C users, or entry-level full-frame customers.

The new a7 III is proof of the latter point – a 'basic' model in Sony's terminology, but one that I suspect will satisfy the needs of many enthusiasts and even professionals.

We don't know how far out the new 400mm F2.8 sports lens is, but given recent sightings of at least one working prototype 'in the wild' at the winter Olympics, it could be pretty imminent.

Mostly I came away from this interview with the strong sense that Sony isn't planning on resting on its laurels. Tanaka knows that his company won't have the full-frame mirrorless field to itself for much longer, and welcomes the inevitable competition from established DSLR manufacturers like Canon and Nikon, as well as third-party lens manufacturers like Sigma and Tamron.

Maybe this is one of the reasons our product release cycle is faster than some of our competitors. Our new model cycle is speedy, however I think that firmware updates are something we should offer. Tanaka was candid and interesting, coming in the middle of a very busy period for Sony.

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