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I just don’t get the feeling that his advice is too helpful in narrowing down your plans. Trump’s sixth rule of deal-making is “Get The Word Out”.

The funny thing is that even a critical story, which may be hurtful personally, can be very valuable to your business.

[When I announced my plans to build Television City to the press], not all of them liked the idea of the world’s tallest building.

He knows exactly what he’s doing.” On the other hand, his eighth rule of business is “Deliver The Goods”.

He gives an interesting example: You can’t con people, at least not for long.

Many of my friends recommend Robert Cialdini’s Influence, a book about how to be persuasive and successful.

I read it most of the way through, and it was okay, but I didn’t have it in me to finish the whole thing.

It’s not that being persuasive and successful doesn’t sound pretty neat.

But how could I be sure the book would deliver the goods?

Although the blurb says that he “fully reveals the deal-maker’s art” and that it is “an unprecedented education in the practice of deal-making” and “the ultimate read for anyone interested in achieving money and success” – only seventeen pages of very large print are anything resembling business advice.

The rest of it is a weirdly deal-focused autobiography that doesn’t mention marrying his wife or having children, but devotes a lovingly detailed twenty-four pages to the time he renovated the Commodore Hotel. I am pleased to report that Donald Trump is well-abreast of modern science – he tells his readers looking for advice about how to make it big that deal-making is probably just genetic.

Trump: The Art Of The Deal is 365 pages of some of the biggest print I have ever seen.

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