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After a few months of attributing his victories to blind luck, most people have accepted Scott Adams’ hypothesis that he’s really a “master persuader”.

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I just don’t get the feeling that his advice is too helpful in narrowing down your plans. Trump’s sixth rule of deal-making is “Get The Word Out”.

Is there anything at all worth reading in these seventeen pages? He says: One thing I’ve learned about the press is that they’re always hungry for a good story, and the more sensational the better.

Robert Cialdini’s Wikipedia page says “He is best known for his book Influence“.

Since its publication, he seems to have spent his time directing an institute to spread awareness of techniques for success and persuasion.

I explain that I put thousands of people to work who might otherwise be collecting unemployment, and that I add to the city’s tax base every time I build a new project. People may not always think big themselves, but they can still get very excited by those who do. People want to believe that something is the biggest and the greatest and the most spectacular. It’s an innocent form of exaggeration – and a very effective form of promotion.

I also point out that buildings like Trump Tower have helped spark New York’s renaissance. In the immortal words of Marco Rubio, “Let’s dispel once and for all with this fiction that Donald Trump doesn’t know what he’s doing.

Either you’ve got the deal, gene or you don’t: More than anything else, I think deal-making is an ability you’re born with.

It’s in the genes…unlike the real estate evangelists you see all over television these days, I can’t promise you that by following the precepts I’m about to offer you’ll become a millionaire overnight.

The less you respect Trump’s substance – and I respect it very little – the more you’re forced to admire whatever combination of charisma, persuasion, and showmanship he uses to succeed without having any.

If this guy has written a book on how to be persuasive and successful, that’s a book I want to read. The downside of buying a book by a master manipulator is that sometimes you learn you were manipulated into buying the book.

I try not to deceive them or to be defensive, because those are precisely the ways most people get themselves into trouble with the press.

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