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The couple’s college relationship was so tumultuous that Kate transferred schools to avoid him.“By the time I’d graduated business school, I felt more together,” he said.“I reached out to her then, but she’d moved to London and a met a guy.” That’s when, in 2012, Mc Leod founded Hinge.

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My husband is quite proud of himself for making that financial error [that was the basis of the essay].

He jokes, “If I hadn’t screwed up, we wouldn’t have this book deal. We’ll be rich.” I did get a book deal out of the Modern Love column and then wrote a book based on the column, and I also had a movie that was based on the book that was based on the column, if that makes sense. I had publishers and film people and also got interviewed by reporters all around the world. I had quite a strong and quick response to that column.

Washington Post: When I worked at Ok Cupid, I had access to an entire database of single guys, but I ended up dating my co-worker. It was also that spending so much time with him made me like him more. I’m not sure it’s possible and even if it were, it’s not necessary — it’s about finding someone who’s good for you and then nurturing your relationship. Instead, we try to bring forward as much as we can about a person.

You created a dating app but married your college sweetheart. I met Kate in college, and the types of people that end up going to college with you are already curated. You got to see a different side of your boyfriend and then you fell in … Part of Hinge’s re-branding involved adding profile questions that would allow users to highlight their more authentic selves. We optimize the Hinge profile questions over time to be the ones that people are both willing to answer and those that are likely to lead to a conversation. What we lack in precision, we make up for in volume: We can show you 20 people and let you figure out which ones resonate with you.

The pair’s love story is cute — it even landed a spot in the New York Times’s Modern Love column.

But what does it say about online dating that even the founder of a popular dating app didn’t need his own product?

But in terms of a computer being able to represent this accurately, I don’t think we’re there yet.

What does it mean to be authentic on a dating profile? Not putting three Snapchat filtered photos and a simple tagline like: “Australian guy living in Montreal.” That’s not helpful.

In 2015, Mc Leod read Nancy Jo Sales’s story in Vanity Fair about how Tinder had created a “dating apocalypse,” and he changed his vision for the product entirely.

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