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Though you wouldn’t know it from walking down the pin-drop-quiet residential street, the neighborhood has become home to several startups including Sound Cloud, which has an office a couple floors down from Ohlala.

When I arrive, there’s a mood of weary intensity among the eight or so team members present.

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Several in the group were Ohlala users, but Poppenreiter puts those numbers in the low single digits. "I was exhausted, I was at the conference the whole day." There’s no question the group was pulling off a stunt.

A leaked Facebook invitation for the party-within-a-party encouraged invitees to "grab a drink and mingle with men who crave the finer things in life." A publicity stunt involving a controversial app doesn’t sound like the stuff of trending topics, until you consider NOAH’s abysmal female attendance rate — at this year’s event, only 11 out of its 108 speakers were women.

Glued to her Twitter feed as we sit on the deck, Poppenreiter dismisses the credit card part, at least, as "ridiculous." But, she says, "It’s true, to some extent.

We did invite people [to the NOAH party], but it was more my friends." Her all-female guerrilla marketing team were dressed up, sure; it was a party, after all.

"Search ‘hashtag escortgate’ on Twitter." I do so as we step out to the balcony and she lights up a Marlboro Red.

A pink Ohlala banner tied to the railing billows silently behind her.This isn’t a huge roadblock in Germany, where the app first launched, and where sex work is legal.But in February of this year, Ohlala crossed the Atlantic and launched in New York City, where not only are the laws different, but social interface is as well.According to Poppenreiter, Ohlala seeks to improve upon two perceived flaws that Tinder and other dating apps often fall into.First, the in-app chats that go nowhere — or worse, promising matches who ghost on you.He worked at a startup; he was visiting New York on business.

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