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There are a lot of interesting facts about VK, but the platform is best described as a combination between Facebook and a file sharing platform.

Much like Facebook, users have a profile and can easily search for and add other users to follow their status updates, photos, and videos.

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Here are eight of the social media platforms that are best at connecting with Russian users.

Vk (previously known as VKontakte) is by far the most popular social media platform in Russia, with over 46.6 million monthly users.

Moi Mir’s search strategy includes several questions focused on a person’s dating life, which is something that most other social media sites have yet to do.

Even though Facebook isn’t the most popular social media site in Russia, its popularity has definitely begun to spread – it now receives over 21.6 million Russian visitors each month.

As well, the site offers a feature that tells you who has been visiting your profile (whether or not you are their friend) – to view others’ profiles without leaving a trail you have to pay to enable “Invisible mode.”Perhaps the best well-known equivalent to Russia’s Moi Mir is Google .

Much like Google , Moi Mir (“My World”) is an extension of the Internet/e-mail provider (which also owns both OK and VK) and has perhaps struggled to find its unique niche Over 16.6 million people use Moi Mir each month to share images, music, and videos, as well as to play games and meet new friends.

The success of unique social media platforms such as VK and OK in Russia and surrounding countries can be surprising to those of us who are used to Facebook, Twitter, and Instagram holding a complete monopoly over all social media communication.

There is definitely something to be said for social media sites that are targeted at a specific user base, whether geographically (as in these examples) or based on other demographics (as can be seen with many of Snapchat’s features).

If you’re from Russia and you could expand on why you do or don’t use different social media platforms, I’d love to hear your insight in the comments!

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